Milwaukee 100th Anniversary 2024 | Product Launch Event Design

To celebrate its 100th anniversary, Milwaukee held a product launch and annual lineup showcase at Kaohsiung Exhibition Center. Vision Design planned and built the event space, using the brand's red and black as the key visual, with industrial-style display walls and large lightbox walls for a tough, professional atmosphere. The layout covered a tool wall, product zones, and a photo wall, and highlighted the two-year warranty on the full tool lineup and the brand's core values, giving guests and media a clear sense of a century-old brand's innovation and strength.