2026 Cathay Wellness Walk | Brand Event Space for 10,000 at Meiti Riverside Park

Overview
The 2026 Cathay Wellness Walk is Cathay Financial Holdings' main annual event for employees and the brand. Staff from across the group took part, including Cathay United Bank, Cathay Life Insurance, Cathay Century Insurance, Cathay Securities Investment Trust, and Cathay Securities. It was held at Meiti Riverside Park in Taipei, with around 10,000 participants. Vision Design led the space design and brand installations. Built around the theme "BETTER TOGETHER," the brand language was turned into physical spaces people could experience, interact with, and photograph to share.
Design Strategy
The challenge in designing for 10,000 people is to let participants feel the brand message at every point, from check-in and the start, along the route, to the finish, while also supporting photo spots for social sharing. Two themes, "movement" and "local connection," ran through the visuals of the whole site.
Highlights
▎Pixel-style 3K / 5K / 8K podiums
Block shapes and pixel lettering turn the three distance markers into 3D installations people can sit on, photograph, and play with. The palette uses the brand green, a lively yellow, and a calm gray, echoing the playful language of the block-figure photo zone and giving a professional financial brand a friendly feel.
▎8K photo frame with the Grand Hotel view
The Grand Hotel, the most recognizable landmark on the route, is framed directly into the brand visual. Illustrated characters and pets decorate the frame, so participants naturally take an "I was here, I finished" photo at the 8K turnaround. It was the spot most shared on social media that day.
▎Track graphics extending onto the ground
At the finish, green track lines extend from the key visual onto the ground, taking the word "FINISH" from flat graphics into 3D. Finishers walk naturally into the center of the brand image, which adds to the sense of occasion and makes better photos.
▎Offset visuals at the 5K mark
At the 5K checkpoint, layered hills set front to back and illustrated running legs pair with real distance markers, creating a visual surprise that only appears when you reach that point. It also serves as a landmark for resting and refreshments along the route.
▎Stage and brand lettering installation
The main stage combines a translucent canopy with hanging flags in brand colors, staying light during the day and bringing out the lighting during performances. A 3D "BETTER TOGETHER" lettering installation faces the finish key visual, forming two main photo spots at the end of the event.
Results
From the entrance arch and main stage to the distance markers and finish photo area, one consistent brand language connects the whole site. The 10,000-person corporate event carried the presence expected of Cathay Financial Holdings while keeping the relaxed, approachable feel a walk should have. The event became an extension of the group's annual brand assets.