2026 W Korea Department Store Counter | Korean Beauty Brand Counter

Overview
W Korea is a Korean beauty brand, and this project was its new counter at Uni-President Department Store in Kaohsiung. Vision Design handled the counter design and construction, including the cabinets, displays, and lighting.
Design Strategy
The brand's tone is gentle and clean. The counter uses beige as the main color, every cabinet corner is rounded, and walnut trim finishes the edges, giving a soft look with a sense of quality.
Highlights
The island display has indirect lighting at its base, so it appears to float above the floor. The back wall carries the brand logo and shelves, and an arched display case continues the curved language. Checkout and consultation share one counter, keeping circulation clear.
Results
Warm beige and soft light set the counter apart from its neighbors on the department store floor. Products are displayed neatly and are easy for customers to pick up and try, conveying the gentle quality the brand wants to express.