BIO Asia–Taiwan 2024 | HealthLake Booth Design & Build

Overview
BIO Asia–Taiwan 2024 was held at Taipei Nangang Exhibition Center. Vision Design handled design and on-site build for the HealthLake booth.
Design Strategy
White frames and abundant greenery let visitors feel the health brand's natural, healthy character as soon as they step in. The meeting area stays open so visitors can sit down and talk.
Highlights
▎White frames and plant wall
White frames hold up a 3D sign, paired with a full plant wall and frosted partitions with plant graphics.
▎Wood-grain reception counter
A vertical wood-grain counter carries the HealthLake lettering, a warm contrast to the white frames.
▎Open meeting area
Meeting tables sit on a light floor, with information walls and product boards along the frames.
Results
Combining custom-built and modular methods fit the brand sign, plants, and meeting area into one booth, presenting a fresh health-brand image at the biotech show.