BIO Asia–Taiwan 2025 | Miltenyi Biotec Booth Design & Build

Overview
BIO Asia–Taiwan 2025 was held at Taipei Nangang Exhibition Center, Hall 1. Miltenyi Biotec, a brand of life science instruments and reagents, exhibited in a 6 × 6 m booth. Vision Design handled the booth design and on-site build.

Design Strategy
The 6 × 6 m booth had to hold product display, reception and small talks at the same time. We placed a tall brand wall on one side for long-distance recognition, covered the floor in blue carpet, and kept every other volume white. The space feels clean and open, and the brand's blue, purple and orange stand out.

Highlights

▎Cell-image main wall
The tall main wall carries a blue-toned cell image with the triangle logo, visible from far down the aisle.

▎Ceiling frame with illuminated letters
A dark gray ceiling frame sits over the talk area, with an illuminated letter logo on the front and a projector hung inside.

▎Talk seating area
White benches and orange round tables sit on the blue carpet, ready for small talks and events.

▎Product display and reception
A long white table displays instruments and reagents, with a logo reception counter at the front. A brand balloon floats above as a landmark.

Results
The compact booth holds three zones: display, reception and talks. White volumes on blue carpet keep the space clear and easy to move through, and the main wall and balloon help visitors find Miltenyi Biotec in the hall.