CYBERSEC 2026 | Jamf Booth Design & Build

Overview
CYBERSEC is Taiwan's largest cybersecurity trade show. In 2026, Vision Design planned and built the booth for Jamf, a global brand focused on Apple device management and security. The key to this project was applying an international brand's visual standards accurately at a show in Taiwan.
Design Strategy
A global brand comes with complete identity guidelines. The booth design's job is to solve on-site problems within those guidelines: how visitors come in, how products are tried, and how talks avoid blocking circulation. We used brand purple and light wood as the two main tones and divided the booth into a product experience area and a talk area.
Highlights
▎Brand identity tower
The wood-and-purple brand tower carries the Jamf logo on all four sides, visible from every direction in the hall.
▎Product experience bar
An L-shaped wood bar with a light strip at its base puts iPhones, Macs, and other devices on the counter for visitors to try, while sales staff demonstrate from inside the bar.
▎Talk area
A screen and seating area at the side of the booth hosted product talks during the show, kept apart from the experience bar so neither disturbed the other.
Results
Over the three-day show, the booth handled product trials, talks, and business meetings at the same time. Getting an international brand's standards right and taking care of the details on site is what Vision Design focuses on most when working with global brands.