TAIPEI AMPA 2025 | ELIG Brake Booth Design & Build

Overview
TAIPEI AMPA 2025 was held at Taipei Nangang Exhibition Center. ELIG is a motorcycle brake brand. Vision Design handled the booth design and on-site build.

Design Strategy
ELIG's brand color is a bright green. We used black as the base and put the green where it most needed to be seen: the overhead lightbox, the counter, and the 3D lettering. This let the brand stand out from a long row of booths, even from far away.

Highlights

▎Green overhead brand lightbox
A ring of green lightboxes runs above the booth, so ELIG can be seen from far down the aisle.

▎3D brand lettering
Large white ELIG letters and the "BRAKE EXPERT" tagline at the entrance became a photo spot.

▎Glass product display cases
Brake calipers and discs sit in glass cases, and the black bases make the metal parts look more three-dimensional.

▎Key visual
The "Stop with the right one" key visual covers an entire wall.

Results
The contrast of black and bright green makes the booth easy to recognize. The glass cases present small parts like luxury goods, and buyers can see product details up close.