TAIPEI CYCLE 2025 | ARISUN Tire Booth Design & Build

Overview
TAIPEI CYCLE 2025 was held at Taipei Nangang Exhibition Center. Two tire brands, ARISUN and CHAOYANG, exhibited together, and Vision Design handled the booth design and on-site build.

Design Strategy
Tires are black, round, and numerous, so together they easily turn into one dark mass. We used large green living walls and natural OSB board as the backdrop, so the black tires stand out between green and wood. This also brought a sense of the outdoors, riding, and nature into the booth.

Highlights

▎Green living wall key visual
Two green walls stand at the corner, and the large circular graphics on them can be seen from far down the aisle.

▎OSB timber tire display
Tires are arranged in a curve along OSB timber boxes, so visitors can touch the tread.

▎Tire tunnel
A full row of upright tires forms a tunnel, the most photographed corner of the booth.

▎Two brand counters
ARISUN and CHAOYANG each have their own reception counter and brand sign, keeping the two brands distinct within one booth.

Results
Green walls, wood, and black tires set each other off. The booth was easy to pick out in a hall full of white booths, and each brand held its own.