TAIPEI AMPA 2025 | Milwaukee Booth Design & Build

Overview
TAIPEI AMPA 2025 was held at Taipei Nangang Exhibition Center. Milwaukee exhibited its power tools and PACKOUT storage system, and Vision Design handled the booth design and on-site build.

Design Strategy
Milwaukee red is highly recognizable. We wrapped the outside of the booth in red and used a black PACKOUT feature wall in the middle to hold the eye. Tools and storage boxes are lined up neatly between the red and black, like a professional tool shop.

Highlights

▎Brand-red outer shell
The outer walls and overhead sign use Milwaukee red, recognizable from far across the hall.

▎Black PACKOUT feature wall
A large black wall carries white PACKOUT lettering, with red storage boxes stacked in front, so the product range is clear at a glance.

▎Tool display wall
Power tools hang neatly on the wall, and visitors can pick them up to test the grip.

Results
The red-and-black contrast makes the booth stand out at the auto parts show. Tools and storage systems are clearly zoned, so buyers can compare them hands-on.