TAIPEI AMPA 2025 | PTT Lubricants × PROFENDER Booth Design & Build

Overview
TAIPEI AMPA 2025 was held at Taipei Nangang Exhibition Center. PTT Lubricants exhibited together with PROFENDER, a shock absorber brand it distributes. Vision Design handled the booth design and on-site build.

Design Strategy
One booth had to hold two brands with different styles. PTT uses its brand purple and neon light strips to create a night-racing mood, while PROFENDER has its own black-and-red zone. Each brand gets its own space, yet both share one booth and bring visitors to each other.

Highlights

▎Purple brand space and neon light strips
The walls and overhead structure use PTT brand purple with pink-purple neon strips, so the booth stands out in the hall.

▎Show car stage
A blue sports car sits at the front of the booth, and model appearances draw aisle traffic to stop.

▎PROFENDER shock absorber zone
A black zone with red lettering lines up the shock absorbers in a row, and the red springs stand out against the dark background.

▎Lubricant display wall
Lubricants are arranged by series on illuminated shelves, making it easy for buyers to compare.

Results
The purple neon and show car made PTT a focal point on the aisle, and the PROFENDER zone gave the distributed brand a stage of its own. Both brands were seen in the same booth.