TAIPEI CYCLE 2025 | SAMOX Crankset Booth Design & Build

Overview
TAIPEI CYCLE 2025 was held at Taipei Nangang Exhibition Center. SAMOX is a Taiwanese brand of bicycle cranksets and chainrings, and Vision Design handled the booth design and on-site build.

Design Strategy
Cranks and chainrings are small parts that are hard to notice on their own. We grouped the products by use onto a series of boards in SAMOX dark blue and neon green, so the whole wall reads like a product catalog and the brand is easy to spot from the aisle.

Highlights

▎Product boards by use
Boards such as "BUILD FOR MOUNTAIN" and "BUILD FOR ROAD" group products by riding type, with parts mounted directly on the boards.

▎Chainring-shaped counter
The side of the neon-green counter takes the shape of a chainring, echoing the products.

▎Dark-blue brand facade
The corner facade uses dark blue with white SAMOX lettering, recognizable from a distance.

▎Complete-bike display
A bike fitted with SAMOX cranks stands in the booth, showing buyers how the parts look once installed.

Results
The dark blue and neon green contrast makes the booth easy to recognize, and the boards grouped by use help buyers quickly find the product line they need.